Anatomy of a Properly Marketed Real Estate Listing
Listings available to the current market are few and far between. That’s why it’s more important now than ever before to get as much benefit out of marketing your listings as possible. This is once place where you will have a lot of marketing control. You can freely promote and post as you like from your own website and social media accounts. The same can’t be said for portals and the MLS where listings are controlled by the publisher and your options are limited to some basic copy, uploading great photos and paying for additional advertising.
Listings are the lifeblood of any thriving real estate profession. It’s easy to forget that listings are an amazing form of content that provide many opportunities for marketing other than syndication, open houses, and “just listed” facebook posts. Here are some great opportunities to get more value from your listings.
1- Properly Format a Link To Your Listing- The URL and link text should include both the address and the neighborhood name.
2- Address Based Optimization- Include the street, city, and ZIP code in your title, URL, H1 Tag, and content (header tags and body)
3- Start Promoting Pre-MLS- Rules permitting, the sooner you can market your listing on your own website, the better. This will allow you to compete more effectively for address and street-based searches. Posting your listing 48 hours or more in advance of MLS entry gives it the best possible chance of being indexed by search engines and winning in search. Posting a link to your listing from a blog entry and social media will also help it be found.
4- Images- Choose image sizes that fit the containers on your website, and always include the address and neighborhood in the names of your images. Create alt text and descriptions for your images as well.
5- Neighborhood Name- Include the neighborhood name in your title and content (header tags and body).
6- Where to Post Links?- Post your links on your own blog, as well as neighborhood niche blogs and community blog sites like ActiveRain. Post your links to your social media sites as well.
7- RSS Feed- Including your properties in a blog feed (RSS) will help search engines find them later.
8-Promotion Post Sale- Be sure to leave up the listing post-scale, with lead capture for other sellers.
9- Mobile- People continue to search for listings while on the go. Make your listing pages mobile-friendly and have mobile-friendly calls to action.
10- Generate Site Maps- A site map helps search engines find your content faster. Make sure your site uses site map technology and that your listings are included in the site map.
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