Social Media

Tips to Maximize Your Facebook Page

March 14th, 2018 | by: Steve Pollack

Real estate agents are on Facebook. They focus on getting likes on their page.
|Here are some tips on improving your Facebook marketing:

Targeted Ads

Just because there are billion Facebook users, it doesn’t mean they all are racing to start a relationship. In fact, you wouldn’t want all of them to be a lead– because only a small percentage of them would actually engage with your or even be qualified for that matter.

Why Is Targeting So Important?

Because the cost of ads is genuinely unimportant here. I would rather spend $100 in Targeted Ad dollars then $10,000 in basic advertising that wastes money marketing to tons of unqualified people. You may as well be trying to sell luxury condos to toddlers.

Targeted ads will always win because every dollar you spend is spent reaching your IDEAL client. I’m talking geographical targeting in the zipcodes you want, Behavioral targeting such as “First Time Home Buyers” and even down to Income prequalification!

Optimize for Attendance

Increase your open house attendance by Optimizing your open house for Event Attendance. When you’re creating your Facebook event, you should optimize it to ensure maximized visibility. This means considering keywords that users may type into a search bar—just as you’d optimize any page on your website—and placing keywords in your description. You should also choose the relevant category and Facebook-selected keywords in order to increase the likelihood that your event will be shown to the right audience.

Time of Day

Time of day is a factor to keep in mind when boosting a post. For companies that have been actively running a Facebook account, knowing what days and times their audience is online should be common knowledge. For companies that have yet to make that determination, it helps to test out posting at various times of the week to get a feel for when their users are most active, and when they are not.

Once companies have figured out the best time to boost a post, they should focus boosting activity at these times to increase its effectiveness.

Inviting friends

Inviting your friends to like your Facebook page can be very beneficial in increasing your engagement! However, be cautious, you mainly want to invite people to a similar market or people who you think would engage with your page. Facebook will use your invites to show your page to “ Similar” people, so invite wisely!

Boosting Posts

When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post. Since 100% organic traffic is hard to come by in Facebook, it’s necessary to spend money advertising your page and posts. It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed.

You can set your own budget. The fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose. We advise starting small and testing which types of boosted posts get the best results.

SM Sold helps top agents stand out online from the competition. Call us today at 949-396-2906 and take a look at our social media offerings.

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