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The Ever-Changing State of Real Estate

January 3rd, 2012 | by: SM SOLD | Posted in : Marketing, Real Estate News

The New Year is here! Such a time inspires us to look forward and ponder what our currently fresh slate will look like by this time next year. Let’s consider the happenings and real estate marketing tools that will be most beneficial to realtors in 2012.

 - All realtors wanted for Christmas was jobs, jobs, jobs - not for themselves, but for their fellow men and women. As goes the economy, so goes real estate business and, without jobs, the economy (and business) goes south. Speculators in this arena appear to be cautiously optimistic. After a rough few years, there is hope on the horizon for brighter days ahead for all.

  - According to, there is a huge backlog of foreclosures on the market and thus the art of selling foreclosures will be a continuing trend well into 2012. This will require realtors to continue to refine their knowledge of the foreclosure selling procedure and forge relationships with bank asset managers. Those who can do both well will likely see more homes sold in 2012 as the economy further rights itself and buyers venture into the market once more.

 - As one may expect, conversion to all things paperless will continue in 2012. With innovative tools like tablets having proved their staying power and a wide array of Smartphones having worked out their bugs, one can expect that many new applications will become available which will further facilitate paperless and mobile technology. Fight it no longer. If technology is not a strength of yours, consider signing on with SM Sold to help you learn how to develop a powerful web presence, create listing presentations for your iPad, and maintain contact with the leads you work so hard to find.

Happy New Year! May 2012 bring you much joy and success. We look forward to continuing to serve you in the New Year and beyond.