Marketing, like many things, has drastically changed over the past few years. We live in a world full of information, and now more than ever, that information is available to us anytime with a simple online search. What is different in today’s marketing world than that of say, 2006?
CONTENT Content CONTENT Marketing!
Content Marketing is the biggest and most important form of marketing in the current market. This form of marketing focuses on the creation and distribution of relevant and valuable content to a specific target audience. Obviously this is a no brainer…create content that your audience will want to look at. The key to content marketing is not concentrating on the products or services, but on the education of a specific industry or entertainment to the consumers. Instead of sending promotions and sales to your customers, become a source of advice they can trust about your industry. Invest more into your content strategies to build up your brand and its awareness. When your content is on target, you don’t need to find customers…they will find you. You might find that investing in people instead of programs is your best asset.
It’s a Social Media Uprising!
In 2006, Social Media didn’t even exist in the way it does in today’s market. Social media is the most impactful source of marketing. Social media affects search engine rankings and provides ways for big companies to talk to specific customers. Social media matters because the content shared ranks higher in search engines for consumers seeking specific information. Social media works best when it is integrated into everything—so make every campaign social and reward those that participate the most. In modern marketing anyone and everyone can be an influencer!
Ring Ring! Mobile Marketing Exploding
A few years ago mobile marketing consisted of SMS messaging, but with the introduction of the iPhone and the massive expansion of smart phones mobile marketing is more crucial. This year more than 700 million smart phones were shipped and about 15% of internet traffic is from a Smartphone. Companies are constantly trying to invent new ways to engage and interact with customers via apps or online mobile browsers. Mobile optimized sites have become the standard and the companies without optimization are losing a vast amount of customers.
Marketing is changing every day, and our team at SmSold takes pride in being ahead of the curve and having the latest in technology. Make sure you are staying current in your marketing strategies and have SmSold create a plan specific to your company. We have everything from social media campaigns to mobile optimized websites. Contact us today to get a free quote for the marketing strategy your company needs!
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